
Marketing & Communications
After a district has attained a highly managed environment, stubborn negative perceptions may prevail. Marketing is an effective tool to tell the new positive story about a district's rejuvenation. Marketing and Communications programs for the Chinatown BID include advertising, promotions, public relations, special events, web site, map guides, destination signage, and festive banner programs. Internal communication among property owners and tenants is also important, thus, the Chinatown BID uses newsletters as a cost-effective way to reach their constituency. The Chinatown BID also performs vital economic development services, providing broker support and implementing proactive business retention and recruitment programs. Additionally, the Chinatown BID also works with local agencies to resolve planning and development issues in the Chinatown area.
After a district has attained a highly managed environment, stubborn negative perceptions may prevail. Marketing is an effective tool to tell the new positive story about a district's rejuvenation. Marketing and Communications programs for the Chinatown BID include advertising, promotions, public relations, special events, web site, map guides, destination signage, and festive banner programs. Internal communication among property owners and tenants is also important, thus, the Chinatown BID uses newsletters as a cost-effective way to reach their constituency. The Chinatown BID also performs vital economic development services, providing broker support and implementing proactive business retention and recruitment programs. Additionally, the Chinatown BID also works with local agencies to resolve planning and development issues in the Chinatown area.










